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Your selections:
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Ting, Hiram
Setting the future of digital and social media marketing research: perspectives and research propositions
- Dwivedi, Yogesh K., Ismagilova, Elvira, Hughes, D. Laurie, Carlson, Jamie, Filieri, Raffaele, Jacobson, Jenna, Jain, Varsha, Karjaluoto, Heikki, Kefi, Hajer, Krishen, Anjala S., Kumar, Vikram, Rahman, Mohammad M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Rowley, Jennifer, Salo, Jari, Tran, Gina A., Wang, Yichuan
The role of social media elements in driving co-creation and engagement
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.
Consumer behaviour and marketing fundamentals for business data analytics
- De Vries, Natalie J., Moscato, Pablo
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
The impact of social media on traditional marketing
- Chan, Ping Kwong Sherman
Exploring the effect of social media marketing on consumer-brand engagement
Social media and social marketing in relation to facilitated communication: harnessing the affordances of social media for knowledge translation
- Hemsley, Bronwyn, Dann, Stephen
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